Social Media Guide for Brand and Non-Profit Partners

Rebecca’s Private Idaho • Ketchum, Idaho • Aug 31 - Sept 2, 2018

Thanks for your support of the race, we are excited to have you on board for Rebecca’s Private Idaho in 2018!

We’ve prepared this social media guide to get you started in the conversation with the goal of building anticipation and driving registrations. We also want to build connections between our riders and your brand so they are excited to engage with you in Ketchum! We’ll be focused on using Twitter, Facebook and Instagram, but please feel free to use the platform you use the most to connect with your audiences. It would be great to see at least one social media post from our partners each month leading up to the event.

Important Links:

Please use these in your post to drive engagement.

• A short link to the official site is here:

• A direct link to register:

• A direct link to all of our partners and sponsors is here:


Feel free to use any pictures from the Dropbox link below. Returning sponsors there are tons of great brand specific photos for you to choose from!

Key Handles and Hashtags:

Please use any of the following to make sure your posts are part of the ongoing conversation about this year’s event:



Rebecca's Private Idaho Social Platforms:


NOTE: we are phasing out RPI-specific social handles on Twitter (@RRPrivateIdaho) and Instagram (@rebasprivateidaho) and will be using the #hashtags above instead.

Rebecca Rusch Social Platforms:

@RebeccaRusch on Twitter and Instagram


Sample Tweets:

Feel free to riff and make your own!

-Giddy up! Reg for Reba’s Private Idaho now, proceeds benefit great cycling charities.

-#GravelLessTraveled #RPIGravel

-Going to #RPIGravel? Come see us at packet pick up and expo! #GravelLessTraveled


-Be part of #RPIGravel - Awesome Ride + Party benefitting @PowerOfBicycles @PeopleForBikes @WRBike @NationalMTB


-Giddy Up for #RPIGravel for epic #cycling & fun! #jointherusch #GravelLessTraveled

  • Niner: @Ninerbikes on Twitter and Instagram

  • Patrón Tequilla: @patron on Twitter and Instagram

  • GU: @GuEnergyLabs #GuForIt on Twitter and Instagram

  • SRAM: @SRAMmtb @SRAMnrs on Twitter and Instagram

  • Maxxis: @Maxxistires on Twitter and Instagram

  • Camelbak: @Camelbak on Twitter and Instagram

  • WD-40 Bike: @WD40Bike on Twitter and Instagram

  • Sawtooth Brewery: @sawtoothbrewery on Twitter and Instagram

  • BigLIfe Magazine: @LiveBig_BigLIfe on Twitter

  • RedBull: @RedBull on Twitter and Instagram

  • Pabst Blue Ribbon: @PabstBlueRibbon on Twitter and Instagram

  • Action Wipes: @ActionWipes on Twitter and Instagram

Non-Profit Partners
  • World Bicycle Relief: @PowerOfBicycles on Twitter, @worldbicyclerelief on Istagram

  • Wood River Bike Coalition - @WRBike

  • NICA & Idaho High School MTB League: @NationalMTB

  • People for Bikes: @PeopleForBikes on Twitter and Instagram

  • Facebook Grunge
  • Twitter Grunge
  • Instagram Grunge

© 2019 Rebecca's Private Idaho

The Countdown Is On! 

Time until we saddle up: